Adobe today went on the passive aggressive when it launched their new ad campaign. "We Love Apple" the ad says, "What we don't love is anybody taking away your freedom to choose what you create, how you create it, and what you experience on the web".The ad takes aim at Apple's war on Adobe's bread and butter, the Flash development platform and it's exclusion from the iPhone application development process to act as middleware.
Our pal Deb Aoki sent us a pic of the full page ad that Adobe took out in the San Francisco Chronicle today. Adobe also placed banner ads on Engadget. Ars Technica and The New York Times. iPad or iPhone folks probably can't see the ads since they are created in Flash and everyone knows (by now) that these devices can't... ah well you know. Edit: Looks like the ads show up on the iPhone and iPad, but they are just static images and not Flash animated.
But perhaps that's not who Adobe is targeting anyway.
It will be interesting to see if Apple will fire back, or if this ad campaign has any teeth at all. We're not exactly sure how the public will react to this, or if they'll even care. However, we do think that Mr. Jobs won't be pleased with this call out.
Check out a larger version of the ad after the break.
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